Overview
When writing for our website we follow a core set of principles based on user research, data, and:
When writing content for your service area there are language principles to consider ensuring text is clear and informative, here are some points to keep in mind when creating your pages.
Accessibility
Conforms to Web Content Accessibility Guidelines (WCAG) 2.2 standards, making information accessible to everyone, including people with disabilities.
Local Government Principles
Adheres to best practices for local government websites, promoting transparency, accountability, and public engagement.
Clear and simple language
Use plain English that is easy for everyone to understand. Avoid technical jargon and acronyms.
Transparency
Provide clear and concise information about the council's services, policies, and decision-making processes.
Public consultation
Offer opportunities for residents to provide feedback, suggestions, and complaints.
Language and tone of voice
As a council, our communication should leave residents feeling informed and valued.