Knowsley Council backs Dry January 2015 launch

Published on: Monday, 17-November-2014

Residents in Knowsley are being challenged to sign up for Dry January as the council backs the launch of the national 2015 campaign today (Monday 17 November).

Local people are being encouraged to take part in the 31 day challenge to cut-out alcohol throughout January.
Adopting healthier lifestyles, saving money and discovering new interests are just three benefits* that participants in the initiative led by Alcohol Concern can expect to experience.

The 2015 campaign launch follows on from the hugely successful campaign in Knowsley earlier this year which saw over 350 participants take up the challenge.

Matthew Ashton, Director of Public Health for Knowsley said “Many people are unaware of the impact on their health of regularly drinking in excess of the recommended limits.  Following the festive period, the New Year is an ideal time for people to assess their drinking habits and take up the 31 day challenge, which will hopefully lead to people drinking less.”

New academic research shows that participants who have completed Alcohol Concern’s behaviour change campaign are now drinking less, and also drinking in less harmful ways.

Evidence shows six months after completing a Dry January; participants are now drinking less frequently and drinking less when they do drink.

Jane Appleton, a Knowsley Dry January 2014 participant, said "I first took part in Dry January in 2013. A few years of some stressful jobs had left me reaching for the red wine at night as an automatic response and I knew that wasn't great.

“Both years I have started February feeling fantastically healthy. Dry January has definitely changed my attitude to drinking."

To find out more or sign up now with your friends and family visit or call 0151 434 4760. You can also join the Dry January online community at and follow updates on Twitter @dryjanuary.