Give Up Loving Pop

Published on: Tuesday, 17-February-2015

Knowsley Council is supporting Food Active’s ‘Gulp’ campaign, encouraging residents to substitute pop for water, or other healthy alternatives. 

We all consume too much sugar – the biggest source of which is sugary drinks.

Whilst many people are aware of the damage that sugary drinks do to your health, fewer realise that they can also lead to weight gain, type 2 diabetes and heart disease.

The new Gulp campaign – Give Up Loving Pop - is asking the public to think about giving up loving pop and to consider the negative health impact of these drinks. 

A series of roadshows will be taking place across the North West, along with an extensive social media campaign, highlighting the real facts on sugary drinks.  You can catch the team by Liverpool Central Station on Wednesday, 18 February between 11am to 2pm.

Matthew Ashton, Director of Public Health in Knowsley, said “We are supporting the Gulp campaign to encourage people to give up loving pop by revealing the true impact these drinks can have on people’s health.  Reducing our sugar consumption is a key priority in Knowsley. Sugary drinks are the biggest source of sugar in many people’s diets – giving them up will make a huge difference.”

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