Breastmilk It’s Amazing event

Published on: Friday, 14-March-2014

Today the seventh event in a series of nine for the Breastmilk It’s Amazing campaign took place at Asda, Huyton in Knowsley. The campaign, which is run by Cheshire and Merseyside public health collaborative service, aims to encourage and support women who are interested in Breastfeeding.

The event provided a great opportunity for members of the public to receive peer support and information on the benefits. Nicole a mum of one from Prescott said “you want the best for your child and this is the best. I couldn’t have kept doing it if it wasn’t for the support I got. Sometimes you just need someone to say - you and your baby are normal!” Breastfeeding has numerous benefits for both the baby and the family; it boosts a baby’s immune system, protecting them from illnesses and disease; thus reducing the chance of being admitted to A&E and other emergency healthcare settings. Breastfeeding is free compared to expensive formula which can cost around £45 a month, and may even have a greater impact on an individual’s health and wellbeing than socio economic factors. Julia Kemp, Performance and Quality Lead (Infant Feeding) for Knowsley Community Health Service said, “We know about the health benefits and outcomes of breastfeeding, we need to support our population so they can make an informed choice to breastfeed as the best way to feed their baby. Our women of Knowsley deserve this opportunity and they deserve to get the correct information and support. To ensure their breastfeeding experience is rewarding for mum, baby and the family unit”.

These events are part of the re-launch of the successful Breast Milk It’s Amazing campaign which is led by the Cheshire and Merseyside Directors of Public Health and Liverpool City Region Child Poverty and Life Chances Commission. The campaign addresses the need to promote breastfeeding to ensure the best possible start in life for children and young people. It also highlights the need for attention locally to improve breastfeeding rates; Cheshire and Merseyside has some of the lowest uptake and continuation rates for breastfeeding in England, appearing in the bottom 15% for initiation and bottom 10% for breastfeeding at 6-8 weeks.

The events are an excellent opportunity to showcase support for breastfeeding within Cheshire and Merseyside, local authority Councillors, Directors of Public Health and key members of children’s services will be attending the events. Matthew Ashton, Director of Public Health for Knowsley said “The benefits of breastfeeding are many - for both mother and baby.  Breastfeeding protects babies from infections and diseases and provides health benefits for mothers too. Today’s response has been great and we will continue to support mothers across the borough.”

Schedule for events is as follows:

Local authority Date Time Venue
Wirral (launch) 27th February 2014 12-4pm Pyramids Shopping Centre, Birkenhead, CH41 2RA
Halton 4th March 2014 10-2pm Runcorn Shopping Centre, WA7 2EU
St Helens 6th March 2014 10-2pm Hardshaw Shopping Centre, St Helens, WA10 1EB
Cheshire West and Chester 7th March 2014 10-2pm The Forum Shopping Centre, Chester, CH1 2BY
Warrington 10th March 2014 10-2pm Asda Cockhedge, Warrington, WA1 2QA
Liverpool 12th March 2014 10-2pm St Johns Shopping Centre, Liverpool, L1 1LY    
Knowsley 14th March 2014 10-2pm Asda Huyton, L36 7TX
Sefton 18th March 2014 10-2pm Bootle Strand, L20 4SZ
Cheshire East 19th March 2014 10-2pm Asda Crewe, CW1 2PT