Adopt North West Launches Regional Awareness Campaign

Published on: Tuesday, 11-March-2014

Adopt North West – a collaboration between 22 of the region’s local authorities –  has launched an adoption recruitment campaign today (10 March, 2014) as part of the first ever North West Adoption Week.

The campign’s message – you can adopt – focusses on busting the myths around adoption. A TV, radio and online advertising campaign, which launched today, aims to educate people to help them overcome common misconceptions that mean they often needlessly rule themselves out.

Most importantly, it will highlight that it’s possible to adopt regardless of whether you’re single, over 50, already have children, are gay, are 21 and over, are in full time employment, from any religion or are not a homeowner.

The campaign has won the support of Edward Timpson MP, Parliamentary Under Secretary of State for Children and Families, who has two adopted younger brothers and whose parents have fostered nearly 90 children over the past 30 years.

Adopt North West has also received the backing of some of the region’s favourite famous faces, including Clint Boon, Justin Moorhouse and Ellie Leach (who plays Coronation Street’s Faye Windass). Each celebrity has volunteered their time to appear in a short video that helps bust the most common adoption myths, which can be viewed online at

Cllr Graham Wright, Knowsley Council Cabinet Member for Children and Family Services, said:

“Knowsley Council has joined together with councils across the region to help find loving, forever families for the 623 children in the North West who are currently waiting to be adopted.

“We want to get everyone thinking and talking about adoption in the hope that we will encourage more people to consider adopting and to get in touch to find out more.

“Adoption is a life changing and rewarding experience for all those involved. We can help you find out more and understand what adoption would mean for your family. We are here to provide you with help and support every step of the way.

“The message is clear; anyone can adopt. We need a diverse range of adopters as contrary to popular belief, adopters come from all walks of life and there is no upper age limit. If you can provide a stable, loving home you could adopt.”

“Adoption gives people the chance to not only change their own life, but to make a real difference to someone else’s, too.”

To find out more or to register for more information, visit, call 0333 400 1230, text Adopt to 83118 or tweet using #AdoptNW.